Website and Portal Redesign for Major US Ports Operator
Success of an intricate internal management portal redesign led to revamping of the corporate website as a whole. Client had modest brand guidelines; one of the challenges was establishing graphic language consistent with their standards while offering an expansive new framework to build upon.
Information design was a major part of the effort as well; moving to a simpler, more personable set of site categories helped further the client’s strategic goal of emphasizing people over equipment.
Extensive reworking of the site navigation was critical to the success of the redesign.
Simplified navigation were combined with emphasis on bottom-line metrics and dynamic mapping to highlight deep-dive information.
Navigation is designed to expose complexity when and as necessary.
Second-level pages were structured for flexibility, but with an underlying consistency.
Client engagement began with the design of an intricate, internal management console, able to span multiple regions and allow for white-labeling.
