Design System for a Major Beverage Company.
MALT is a design system created for AB InBev (Anheuser-Busch InBev), a multinational beverage and brewing company, and the largest brewer in the world.
AB InBev faced a number of unique challenges, principle among them was the need to support a wide ecosystem of applications across platforms which, until that time, lacked a unifying graphic language.
MALT (Modern Application Layout Template) is a broad system defined by a simple set of visual rules, componentry, and governance rules for guiding teams to quickly implement their own applications that share a common, centrally-controlled core.
A base selection of colors (with supporting tints and shades) are flexible enough to support an array of uses.
Typographic rules are designed with harmony in mind.
Harmonic style rules lead to a range of type styles with a set of brand-focused typefaces. These base-level elements are considered 'atoms' from which larger elements are constructed.
Sample of componentry ('molecules') built from the initial atomic elements
Additional componentry.
Rules of the Road.
A library is more than a set of rules; to be successful, it needs to be a living document. To that end, a supporting website (itself built from the language of the design system) was created as a dynamic repository, code library, and all of the documentation any designer or developer would need to get started building their own application.
In addition, a complete set of governance rules are detailed, explaining how changes are requested, approvals are provided, etc.